James Watt and Martin Dickie built a multinational $2 billion beer empire from a Scottish shed. To survive, they are pivoting toward higher margin, beer-centric businesses.
weltering in Ohio’s late-August heat,
It’s stunts like these—and a penchant for bending the rules—that have turned Aberdeenshire, Scotland-basedinto a cult brand. One sign of its rabid following: Around 22% of the privately-held company is owned by 120,000 beer-drinking investors who bought shares on BrewDog’s website through a program called “Equity for Punks.
“It’s an amazing business model because we don’t see them as investors,” Watt says. “They’re advocates, they’re ambassadors, they're on this journey with us. They’re the heart and soul of our business.”e in northeast Scotland called Fraserburgh and have been inseparable since they were kids. Watt studied law at the University of Edinburgh, but he was too much of a rebel for a legal career.
But they persevered, and in April 2007 BrewDog finished its first batch of beer. Their timing couldn’t have been worse. A year later, the Great Recession hit. No one wanted to buy an unknown, hoppy, bitter brew. In its first Equity for Punks round, BrewDog raised $975,000 from about 1,330 investors. Now in its sixth round, Equity for Punks was most successful when it raised $34 million from 70,000 investors in early 2018.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The New Beer Barons: How Two Scottish Kids Turned Wild Flavors, Crowdfunding And Plenty Of Attitude Into A $2 Billion BusinessJames Watt and Martin Dickie built a multinational $2 billion beer empire from a Scottish shed. To survive, they are pivoting toward higher margin, beer-centric businesses.
Read more »
The New Beer Barons: How Two Scottish Kids Turned Wild Flavors, Crowdfunding And Plenty Of Attitude Into A $2 Billion BusinessJames Watt and Martin Dickie built a multinational $2 billion beer empire from a Scottish shed. To survive, they are pivoting toward higher margin, beer-centric businesses.
Read more »
The Cool Kids Raved in Celebration of the Just-Announced Gap x Telfar CollectionClemens is known for turning an event into a fashion experience, and he once again lived up to the reputation as the party got very wild into the night.
Read more »
During Bezos visit, India minister says Amazon's $1 billion investment is no big favour'It’s not as if they are doing a great favor to India when they invest a billion dollars,' trade minister snubs Amazon as its CEO Jeff Bezos visits the country
Read more »
Guess Who This Healthy Kid Turned Into!Before this clean-cut child would grow up to dish out medical advice and personal health tips on TV ... he was just a Cleveland kid raised by Turkish parents.
Read more »
6 ways to keep a money talk with your teens from turning into a heated argument6 ways to keep a money talk with your teens from turning into a heated argument investinyou (In partnership with acorns.)
Read more »