College sports overlords denied this reality for years, and only managed to play themselves in the process.
, left a lot open to interpretation. It could be summed up as the NCAA telling school compliance staffers something like this: “Hey! Players can make money on advertising deals now. But remember, all NCAA rules still apply, and pay-for-play isAdvertisementSome measure of chaos has reigned since then, and the NCAA is now scrambling to settle things down with a new rule that, in its view, isn’t really a new rule.
. One by one, moneyed boosters at programs around the country fired up name, image, and likeness “collectives,” where donors send money into a pot that, in turn, gets paid out to a school’s athletes for what is nominally promotional activity. But the amounts paid to some players have made it obvious that the collectives engage in pay-for-play disguised as endorsement or sponsorship money from detached third parties.
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