Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.
The National Broadcasting Company was founded in 1926 and launched America's first permanent radio network. From 1939 onwards, it ushered in a new era of TV, and went on to host some of the country's most popular shows. It currently broadcasts the longest-running live-action series in US prime-time history, Law & Order: Special Victims Unit.
Despite the rise of cable cutting and a shift towards streaming, NBC continues to generate both profits and critical acclaim. And while that's largely down to the quality of its programming, its powerful branding has also played a part in this century-long success story. Today, its famous 'Peacock' logo is arguably more instantly recognisable than any one show.
It's so well known, in fact, that people are often surprised to learn just how many other NBC logos there have been over the years. In this article, we'll look at the evolution of the NBC logo, including both the company's best logos and some that have been more quickly forgotten. . The original design was a still image, which then became animated in the summer of 1957. Starting in September 1959, NBC had an added animated logo join the Peacock at the end of every show.
This iconic logo was created by Steff Geissbühler and simplified the brand mascot even further. The 11 feathers were pared down to six, and featured each of the primary and secondary colours in the RYB colour palette. The use of negative space to depict the bird's head and neck was a masterstroke. And note also that the head has been flipped from the left to the right, to show the brand is looking forward to the future, not back to the past.
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