Oliver Yonchev says that marketers who put one emotion at the forefront of their decision-making will win the hearts and minds of this generation.
Courtesy of Oliver Yonchev, which works with brands like Amazon, Coca-Cola, DreamWorks, and Disney on social influencer marketing.
Rather than focus on marketing to fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness. Marketers are obsessed with making people feel something, and rightly so — because the way we feel often dictates how we think.— the part of the brain that produces my 'fight or flight' responses — it's the part that really wants to keep me alive.— the part of the brain that produces emotion — the part that makes me love and hate and everything in between.
Brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum, the feelings that are centered around the emotion we all should be working towards … happiness.Sergi Alexander/Getty
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