Here’s how Continental’s new VikingContact7 uses advanced rubber technology to keep you safe and on the road.
The first winter-specific tires were pressed into service nearly ninety years ago, facilitating large cargo truck deliveries throughout the harsh winters of Northern Europe. The 1930s saw an explosion in the sales of automobiles globally, and just a few years later that truck tire was redeveloped in passenger car sizes, bringing winter weather traction to the masses.
Having a dedicated set of winter tires for your everyday car, truck, or SUV is imperative for everyone living in a northern climate, or really anywhere that temperatures are frequently below freezing. Many drivers cite the inconvenience and added cost of swapping from summer to winter tires every year as a reason to avoid them.
Early winter tires were a huge step forward in the world of tire tech, blending new compounds and new tread patterns to conquer the white and fluffy stuff. In the ensuing decades, tire manufacturers have gotten much better about blending these compounds and tread patterns in a way that makes a winter tire ready to tackle the icy stuff, rainy wet mess, slush, and even cold dry pavement in equal measure.
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