The Morning After: Meta's Threads tops 100 million users in under a week
It’s a huge audience already, but it’s still very, very early days for Threads. You can only search for usernames, there are no hashtags and, seemingly specific to me, I can’t upload videos or images.
The worst part of early Threads, however, is the lack of a chronological feed. Instead, its algorithmic feed is bloated with brands, influencers and celebrities – none of which I care about. And if someone you do follow replies to those accounts, that appears in your feed. It’s already making my finger hover dangerously close to the mute and unfollow for several Engadget colleagues who will remain nameless. For now.
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