Being a comics fan is exhausting these days.
The Big Picture Remember when a Marvel movie was a cultural landmark? Fans analyzed the tantalizing trailers and counted down the days until the midnight premiere. Likewise, casual moviegoers emerged in sold-out droves. Blockbuster event features have been a consistent presence for decades but were once rare enough, regardless of the franchise, to be thrilling. Admittedly, the mid-2000s theatrical landscape was a different beast compared to today.
Media has always existed in a state of flux. The ruling film studios of the moment follow demonstrated trends and find either success or failure, then pivot accordingly. Filmmaking is art, but filmmaking is, sadly, also a business.
Superhero Fatigue Doesn’t Exist, but "Bad Blockbuster" Fatigue Does Ever since the Walt Disney Company integrated Marvel Studios as an official subsidiary in 2015, providing fans with satisfying stories fell away in favor of maximum profit. There's no denying the MCU's success under Disney's leadership.
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