Hearing Alexander McQueen detail the demands made of him as a creative director only highlights the extent to which the fashion industry can hollow out its most wildly creative minds. See why here:
“I could carry on doing amazing shows, getting lots of street cred. But it doesn't put dinner on plates. Everyone has to grow up. I'm not Rod Stewart,” said Alexander McQueen. At the time, McQueen had recently sold 51% of his namesake brand to Gucci, in order to keep it financially afloat. Consequently, his time as creative director at the LVMH-owned Givenchy was now over, stepping quietly out the backdoor with two off-schedule presentations to buyers, rather than a final elaborate show.
This conflict between creativity and commercial viability detailed in his i-D interview is a central pillar of Ian Bonhôte and Peter Ettedgui’s, the new documentary examining the titular designer’s ascent to glory, and descent into depression. Divided into six chapters, each pinned to an iconic collection of his, the film contextualizes the unparalleled glamour of Lee’s designs within the often difficult climate in which the clothes were created and presented.
As the film progresses, and the financial constraints that prohibited his earlier career are lifted by his appointment at Givenchy, the second wave of problems arises: the stress and exhaustion that comes with creating so many seasonal collections for a huge fashion house. In the perennial news cycle of"creative director steps down from top position at the industry’s biggest brand," the narrative here also remains largely the same in 2018.
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