The mascara that boasts 'intensely pigmented formula that doesn’t smudge'

Jamie Genevieve has launched a new make-up product called VIEVE Modern Midnight Mascara - and it's said to be be long-lasting, smudge proof all whilst conditioning your lashes.

Mascara can make all the difference to the way we look - especially when we're tired - whether you apply it with the rest of your make up or wear it by itself.

Thankfully Glasgow influencer and businesswoman, Jamie Genevieve, has launched a brand new mascara and it's set to be a popular one.The 'VIEVE Modern Midnight Mascara costs £23 and comes in the colour black and is said to be smudge-proof however is easy to remove ensuring you aren't rubbing your eyes and damaging the delicate skin around them.

Not only does it boast an all day wear, but it "volumises lashes by over 150 per cent" with an 18-hour wear. Like any good mascara, the new product by VIEVE doesn't clump and will work on any lashes whether you have short or long, curly or straight, thick or sparse lashes. This is thanks to the hourglass fibre brush which grips and separates each and every lash, creating a fuller look.

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