.nandoodles and catthekin pioneered a form of activism that has removed millions of dollars in ad revenue from websites they accused of spreading disinformation. Is CheckMyAdsHQ accountability or censorship? ColinRMoynihan reports
. Sleeping Giants, meanwhile, moved on to pressure companies whose ads ran on Bill O’Reilly’s show on Fox after he was accused of sexual harassment.
At that point Jammi was barely on speaking terms with Rivitz. A year later she announced her departure from Sleeping Giants in a Medium post saying he had not given her proper credit for her work and had “gaslighted” her out of the movement they created. Rivitz said recently that the first few years of Sleeping Giants included good and bad decisions. He added: “I continue to be so impressed by what Nandini and Claire are doing now in taking on ad tech.
As Jammi’s tweets about Bongino mounted, his site published a string of stories accusing her of making errors and calling her a “Soros-backed Antifa-linked activist,” a “cancel-culture activist,” and a “crackpot.” A representative at Fox News, where Bongino has a television show, responded to questions for him by citing previous statements in which he said, among other things, “I never got in this for the money,” and described Google ads as “one of the most powerful, devastating tools the left has to censor conservative voices.”
In March, Jammi appeared with Atkin on a stage at South by Southwest and asked: “Who here knows Dan Bongino?” A wave of laughter from the crowd followed. “Yeah, we do too,” she replied. A few days later Atkin was on a panel in Washington, D.C.
People who spread propaganda and lies tend to work in networks, Atkin said, reinforcing one another’s narratives, the way The Post Millennial had with Bongino, and repeating untruths until they attain a level of plausibility and then become accepted as fact. The aim is not simply to ask questions or offer opposing views but to alter reality. But the ad-tech companies constitute a kind of network, too, and when one drops a disinformation site it can become easier to convince others to follow.
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