Mobicel has rolled out hundreds of phone models since its launch roughly 17 years ago.
Polokwane-born Ridhwan Khan is the founder and CEO of Mobicel , South Africa’s only successful homegrown budget smartphone brand.Khan’s initial venture into the mobile retail industry started during a year abroad in the UK, where he refurbished and sold used phones.
“I saw the opportunity to strike the perfect balance between affordability and quality, with the ultimate aim to manufacture a local range of devices,” he said in an He explained that a major challenge was the stigma surrounding entry-level devices and so-called “fong kong” or counterfeit products from China.
However, the gamble paid off, as Edcon sold more units than they expected, and Mobicel was set on a path for growth. Over the past four years, many of Mobicel’s phones have been assembled at its production facility in Johannesburg. “In our box, we have a warranty card and a hotline which they can contact, and online support. We take this seriously,” he said.At one point, Khan was CCed on Mobicel’s call centre email and said he went through everything at the end of day. At times, he would reply to customers himself.“The top-end of the market is brand conscious, not brand loyal,” notes Khan.
Headline Mobicel Ridhwan Khan Smartphones
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