The makeup aisle’s ugly side is made of plastic waste

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The makeup aisle’s ugly side is made of plastic waste
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Every year, 120 billion units of cosmetics packaging are produced, mostly for one-time use.

Health and beauty products are meant to be aesthetically pleasing.

According to the LCA Centre, a Netherlands-based group that studies the environmental impact of packaging, some 70% of carbon emissions attributable to the industry could be eliminated if people simply used refillable containers.While small, progressive health and beauty brands have sought to capitalize on this dynamic by marketing themselves as green options, the bigger players have been moving more slowly. That may be about to change — if consumers bite.

On Wednesday, Procter & Gamble-owned skincare brand Olay went further. The company said it is rolling out a refillable product as part of a limited pilot program, using its blockbuster moisturizer as a guinea pig. Olay said it had sold roughly 1.26 million units of Olay Regenerist Whip in the United States alone, and Nielsen sales figures pegged it as the No. 1 new skincare product last year.

Chris Heiert, North America and global vice president at Olay, said that while the company wants to eliminate plastic waste, the program will necessarily turn on whether consumers are receptive. “If the consumer decides she likes this pod-refill technology, we can expand at scale and make a significant difference in reducing plastic waste,” he said.

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