The luxury fashion brand that's saving high-end waste materials from the landfill
is a clothing brand using some of the industry’s highest quality materials, but with a difference: it rescues excess materials from world-leading luxury designers, and upcycles them to create something entirely new.
“The reality is that the world has enough clothes–and we don’t need to make or buy any more. But fashion is not rational; it pulls and provokes and is here to stay. That’s why we took the realistic and pragmatic view that consumers will continue shopping for clothes and that ‘new’ fashion production is here to stay.”fashion consumers and convert them into sustainable fashion consumers.
Every year, the company creates two collections of essential wardrobe pieces, and four capsules, in collaboration with sustainable designers from around the world. “Our business is different because we are led by our mission to reduce waste,” said Dean. “This means the design process starts with what we rescue, requiring different design approaches and creativity and problem-solving. It also means we must be nimble and smart to capture the best fabrics, in partnership with brands and mills.”The R Collective doesn’t buy textiles. “There is already a well-developed market for trading in excess fabrics and we are not competing within this pre-existing market.
“We invest funds in rescuing fabrics, which is an arduous process, and we streamline our logistics with our waste partners, including with charity Redress, who have a textile bank in Hong Kong for different waste streams. This means that collectively, we have access to unique waste materials.”
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Luxury Pieces Should Be Worn and Enjoyed Every DayWhat does luxury mean to you? Whether it's an expensive accessory you've been lusting over or something more invaluable, luxury shouldn't just to reserved for
Read more »
Total Luxury Spa Is Making Streetwear That Uplifts and Gives Back'We liked the idea of creating a space where, instead of a steam room or a bathhouse, it’s the culture that rejuvenates you. So we started building the brand around that.'
Read more »
25 Cheap Skincare Products On Walmart That Are Actually Better Than Luxury BrandsWhat do we want? RESULTS. How do we want it? For as cheap as possible tbh.
Read more »
Drake Bought a $400,000 iPhone Case, So He Can Never Upgrade NowIntroducing the ultimate luxury tech accessory.
Read more »
This Luxury Beauty Retailer Is Having a HUGE Online Sale — and Products Are 50 Percent OffScore half off your favorite brands like Oribe, GHD, Kevyn Aucoin, and more.
Read more »