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– The debut of Trump Media & Technology Group on Nasdaq, marked by the trading of its social media platform Truth Social under the ticker “DJT,” captured significant attention with its shares initially skyrocketing to $79.38 each before stabilizing at $57 by the close of the day. This surge valued the company at approximately US$11 billion despite substantial losses and declining user engagement.
“In Trump Media’s case, the valuation intricacies are further compounded by its association with Donald Trump’s personal brand. The strength of this brand is a significant, though intangible, asset, which likely contributed to the initial market overreaction and subsequent price corrections.”“Donald Trump retains a 64.9% stake in the company, equating to about 115 million shares, nominally valued at around US$3.6 billion.
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