Amazon South Africa has launched, but the website is missing the basics of Amazon ecommerce, like Prime, international products and more.
However the launch is disappointing due to a lack of internationally available products, Amazon Prime offers and an incomplete storefront.
For example, in the gaming category, we see several products that are not yet available to purchase, and one placeholder product. There is also an unusually expensive 1TB PlayStation 4 console going for R14 067. Normally this model of the PS4 doesn’t go above R10 000. One of which is that Amazon is selling a pair of kids’ cat ear headphones for more than the same product is selling on Takealot.There is also a distinct lack of Amazon Prime subscription offers for the local shop, and a lack of internationally available products. Amazon Prime brings free deliveries, exclusive deals for subscribers and other benefits for those that buy from Amazon often.
“Building a strong relationship with South African brands and businesses—small or large—is incredibly important to us. We want Amazon.co.za to be the place where they can reach millions of customers,” said Robert Koen, managing director for Amazon Sub-Saharan Africa.
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