Zombie movie marks year in which gaming has ascended to level of culturally unavoidable
spin-off, or why Warner Bros Discovery, which owns HBO, is so desperate for JK Rowling to create more Harry Potter content, to which it also holds the rights.
The zombie drama is a critical and commercial hit that will change the way we think about video-game franchises. Graphic: BLOOMBERGwill convince Zaslav and his peers that games, with their powerful brand awareness among younger generations, are worth financing with significant budgets and top-level talent.
franchise — another narrative heavyweight that uses a fantastical background of Norse gods to tell a surprisingly human father-and-son story.
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