If three new movies debut in theatres, but nobody goes to see them...
That is how Sony’s creepy thriller “The Invitation” managed to top box office charts with a paltry $7 million. Its win comes with some pretty weak bragging rights; it’s the lowest first-place finish since May 2021, when COVID was keeping people at home.Sign up to receive daily headline news from the Calgary SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
“Original horror movies do not play particularly well overseas, but in this case the primarily British cast should help,” David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, says of “The Invitation.”Article content “This is a weak opening for an original adventure movie. At a cost of approximately $60 million, ‘Three Thousand Years’ will finish in the red, even with good ancillary distribution,” predicts Gross. “Not all movies come together as planned — this one did not come together.”Article content
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