Minister of Trade, Industry and Competition Ebrahim Patel recently toured Hisense South Africa’s Atlantis Factory and highlighted it as an incredible success story.
The Hisense Atlantis Factory is the largest TV production facility in sub-Saharan Africa — and its story is one of rebirth, success, and hope. Hisense South Africa’s Atlantis FactoryPatel’s address followed his tour of Hisense South Africa’s TV and fridge production facilities, where he interacted with Hisense staff and factory workers before delivering his address.
Thankfully, Hisense saved the day. Backed by the Chinese-Africa Development Fund, it took over the factory and began producing TVs.Ebrahim Patel, Minister of Trade, Industry and Competition; and Vivi Liu, Hisense GM during the Hisense TV factory tour. The factory now employs over 1,500 people, mostly from the local Atlantis community in the Western Cape, and has driven excellent economic growth in the region.
“These last five years have seen a huge growth in production in this factory, and the next five years we want to do even better — not only in the factory, but also in the suppliers right through the value chain,” said Patel.The minister also welcomed Hisense General Manager Vivi Liu’s commitment that Hisense will increase procurement from local suppliers across its value chain to the value of R1 billion over the next five years.
Ebrahim Patel Hisense Hisense Factory TV Production Vivi Liu Gadgets
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