The 'How to Dress to Attract a Man' TikTok Trend Is Dismantling the Male Gaze

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The 'How to Dress to Attract a Man' TikTok Trend Is Dismantling the Male Gaze
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TikTok is filled with sarcastic tutorials for how to dress to attract a man, and we can't get enough.

Since then, more than 9,000 TikTokers — including celebrities like Summer Walker, Olivia Rodrigo, and Hayley Kiyoko — have used her audio to create similar tutorials that give a big middle finger to the male gaze. The trend has taken on a life of its own, with some users incorporating absurd accessories like roller skates, Halloween masks, cardboard boxes, pool floats, and tutus to really drive home the point: wear whatever the hell you want, men be damned.

In total, the trend has amassed millions of views across TikTok, and Shavie says she's"not surprised" that her message is resonating."I think women are tired!" she says."Tired of being told everything must be flattering. Tired of being told that we should alter ourselves in some way to be more palatable and desirable to men. Tired of performative inclusivity."

It certainly struck a chord with actor and TV host Lilly Singh, who dropped her own"how to attract a man" fashion tutorial on 5 Sept. alongside a lengthy caption."I don't know if you can relate, but this trend hits a deep place in my soul," she wrote on."Perhaps because one of my earliest videos was 'How to be the perfect Brown girl,' which made commentary on the lengths women have to go to be accepted and desired.

For Shavie, the trend's mass appeal proves positive change is afoot."There is a shift happening. We are taking back our power, our bodies and presenting in whatever way feels authentic to us." What's not to love about that? Watch some of our favourite tutorials ahead, and create your own"how to dress to attract a man" TikTok to get in on the fun.

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