Instead of making green, millennials are planting it
Millennials are obsessed with houseplants. Becoming a “plant parent” seems to be all the rage now for 20- to 35-year-olds. Millennials love plants so much, that in the last three years, houseplant sales in the U.S. have increased 50 per cent to $1.7 billion, according to the National Gardening Association. To learn more about how Generation Y isn’t killing this industry, watch the video above, or read the transcript below.
I mean, if you decide to peace out for two weekends at Coachella, your plants most likely will be alive when you return. Your dog? Not so much. Plants have been a staple of the home for decades. In the 50s and 60s, it was the African violet. In the 70s, spider plants were all the rage. In the 80s and 90s, you weren’t with the times unless you had a potted ficus and in the 2000s, you probably had terrariums.
Millennials are so plant-obsessed, they’re even calling themselves plant parents and naming their plants. I bet boomers weren’t going around calling the hallway ficus a plant baby. They were probably, you know, tending to their actual babies.
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