The 'saddest day of the year' was part of a marketing plan for a now-defunct travel company. – via healthing_ca BlueMonday MentalHealth ICYMI
Unlike the lore behind Blue Monday, there's real science backing up the connection between telling yourself that things are depressing and then feeling depressed. GETTY
It’s Blue Monday, the third Monday in January — apparently the saddest of the year, when cold and darkness converge with Christmas debt and failure to fulfill New Year’s resolutions, resulting in bad feelings all around. But there’s one important fact to know about Blue Monday: it isn’t real. It’s not based on real science or research; it’s actually a marketing gimmick invented by a since-shuttered travel company to try to sell more vacations.
“This is not the right way to raise awareness,” Dr. Antonis Kousoulis, director of the UK Mental Health Foundation’s efforts for England and Wales,. “By saying this single day is the most depressing day of the year, without any evidence, we are trivializing how serious depression can be.” This has wide-ranging consequences, he said. “Mental health is the biggest health challenge of our generation. Trivializing it is completely unacceptable.”The pandemic is making the symptoms of seasonal affective disorder worse for many Canadians.
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