Barbie has been a culture-war hot spot for about as long as it’s been on toy shop shelves, which is why The Guardian is questioning the effectiveness of director Greta Gerwig and co-writer Noah Baumbach's decision to make the dolls empowering.
generously notes that there are limits to how much dimension even Greta can give the branded material of a doll that has been “rebuked as an instrument of toxic gender norms and consumerist ideals of femininity” for centuries. The review writes that Gerwig’s talents are one of this movie’s pleasures, working hard to ensure that watchers have just as much fun in Barbie Land as she did.
“Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory – a testament to what can be achieved within even the deepest bowels of capitalism. …While it’s impossible for any studio film to be truly subversive, especially when consumer culture has caught on to the idea that self-awareness is good for business , Barbie gets away with far more than you’d think was possible. “Most of the reviews give away the plot in substantial detail, so consider yourself spared. Rather, go on and enjoy the pink fever dream all to your heart’s content on Friday, the big release day, July 21.
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