Between a high-profile press tour, a vortex of online negativity and a raging conversation around female genitalia, it is likely you are aware that Gwyneth Paltrow launched a docuseries on Netflix …
Between a high-profile press tour, a vortex of online negativity and a raging conversation around female genitalia, it is likely you are aware thatlast year, is a six-episode manifestation of Paltrow’s lifestyle brand Goop and its many content verticals, built around a central thesis that the Oscar winner described as “optimization of self.”
“That kind of media, a lot of it is dying. The business model is failing, and they’re turning to the tabloidization to get the clicks. So it works, when they write about me, apparently. Because they keep doing,” she said. Paltrow added she would be open to the criticism “if it was something I could learn from.” But when it comes to Goop-friendly topics like energy healing?
“It’s so bizarre, and so different. Normally someone hands me something and tells me what I’m playing. This was from our imaginations and what inspires us, and what we hope to learn more about. It’s been a pretty cool experience,” Paltrow said. “The most difficult part was honing down what the six subjects were going to be. The trick was the process of distilling down our content and have all the topics be different enough.
For the past five years, Paltrow has done a delicate dance with how much she will allow herself to be Goop’s preeminent spokeswoman. She has repeatedly said that her ideal version of scale would be to grow Goop past the point of her own image. Currently valued at $250 million with several rounds of venture capital investment, her high-wire act is working.
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