After a brief foray into historical legend with 'King Arthur' and Disney musicals with Aladdin, writer/director Guy Ritchie (realguyritchie) returns to the genre he’s known best for with this week’s snazzy crime caper TheGentlemen
and TV commercials began running in early January, with spots that reinforced the messages sent by the trailers that the movie was a violent good time with fast-talking criminals and the morally compromised individuals around them.
Online ads placed around the web at about the same time used elements of the key art, particularly the photos of the assembled cast., which released a limited edition movie-themed single-malt whiskey. The company also gave away tickets to exclusive screenings in New York and Los Angeles earlier this week. , which created a special movie-inspired menu of its cannabis items for people to try out, with those who do entered to win a screening of the film for themselves and 20 of their friends.
All of that creates a campaign that’s extremely strong when it comes to being on-message and on-brand, even if it doesn't emphasize spectacle.
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