The killer app for GPT-3 could help marketers lure clicks and game Google rankings.
Generating marketing lines has proven to be one of the first large-scale use cases for text-generation technology, which took awhen OpenAI announced the commercial version of GPT-3. Jasper alone claims more than 55,000 paying subscribers, and OpenAI says one competitor has more than 1 million users. WIRED counted 14 companies openly offering marketing tools that can generate content like blog posts, headlines, and press releases using OpenAI’s technology.
ContentEdge, like many of its rivals, functions like a conventional online text editor but with added features you won’t find in Google Docs. In a sidebar, the software can suggest keywords needed to rank highly on Google for a chosen title. Clicking a button marked with a lightning bolt generates complete paragraphs or suggested outlines for an article from a title and a short summary. The text includes terms drawn from pages ranked highly by Google.
ContentEdge and its competitors generally advise users to edit and fact-check content before posting. Although OpenAI’s technology most often produces original text, it can regurgitate text that appeared in its training data scraped from the web. Jasper and some other companies offer plagiarism checkers to offer customers assurance they aren’t inadvertently copying preexisting text.
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