The future of lingerie is genderless:
According to TomboyX’s CEO, Leslie Garrard, mainstream fashion’s embrace of genderless underwear is propelled by a consumer-backed push to erase the gender norms, focusing on comfort and fit. “It starts with, ‘How do you want to flow in the world?” Garrard says. “Women's bodies, non-binary bodies, come in all different shapes, sizes, curves, depending on the day. I would want to have the most comfortable underwear imaginable in a wide range of cuts.
The success of trailblazing brands like TomboyX has certainly provided a blueprint for the lingerie industry to market traditionally femme styles to all bodies. “We are flipping from just marketing women’s underwear for men to marketing everything for everybody,” says Sipe who, before joining Cosabella, was the designer and the founder of, a lingerie brand focused on male-identifying bodies.
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