The Californian tech hub’s immense power and wealth mean its history is worth studying, not least by others who dream of emulating its success—and avoiding its failures
Harper Business; 480 pages; $17.99. Orion Business; £18
Many of the 20th century’s important inventions were products of corporate research labs: Bell Labs developed the transistor;delivered hard-disk drives. But the greatest lab of all belonged to Xerox, a photocopier manufacturer. Starting in 1970, its Palo Alto Research Centre pioneered personal computing, developing graphical interfaces, Ethernet and many other critical technologies. Mr Hiltzik’s pacy book shows how, by adoptingbecame a hub of innovation.
A popular genre of business books is stories of such failures, including WeWork and Theranos. But why not instead learn from one of the modern Valley’s successes with “No Filter”, which chronicles the rise of Instagram? Ms Frier presents a captivating account of the startup and its rapid rise. Most riveting are passages on Instagram’s acquisition, which offer a look at Mark Zuckerberg and Jack Dorsey’s negotiating tactics.
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