The new Core Club, spread over four floors above Midtown, is the latest in a wave of elite membership clubs that have opened in major cities since the pandemic.
A battle between elite membership clubs is about to reach a whole new level, as Core Club's new 60,000-square-foot megaclub prepares to open in Manhattan next month.
"No one's ever done this before," said Jeff Zalaznick, managing partner for Major Food Group. "We've got so much talent in this kitchen. If you want your mother's meatloaf in two days, we can make it. You want fried chicken, we can make it and probably make a great version." "I think the proliferation of private clubs is a reflection of an exceptional business model," she said. "The annuity subscription-based business model in any industry is attractive. The activity in the space certainly reflects a desire for curated communities and experiences. And probably with a dynamic of social media, and a lack of privacy, I think that discretion and private communities are probably something that is more aligned with the culture of the moment.
Core gave CNBC an exclusive first tour of its new club at 711 Fifth Avenue, scheduled to open in mid-October. The group opened its first space in 2005 at a nearby location on 55th street and became the most successful of the new breed of modern, business-oriented membership clubs. In need of more space and a fresh look, Core leased four floors on the top of the former Coca-Cola building and spent two years and tens of millions of dollars building the ideal layout.
The 18th floor also houses state-of-the art conference and board rooms, a screening room and a flexible events space and gallery that can be used for exhibits, parties and big gatherings.
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