In late June of 2007, under CEO Steve Jobs, Apple began selling the first iPhone models in Apple stores around the US.
The point is, I can’t exactly remember which iPhone model was the first I ever bought. But now, I can’t imagine ever owning a mobile device from a different company.If anything, that’s probably the legacy of the new chapter in Apple’s story that unfolded this week back in 2007. The loyalty that Apple engendered with this device is also partly why the company enjoyed a record-breaking sales year in 2021, when it sold more than 240 million iPhone units.
Those of us who follow this industry for a living can probably quote large chunks of this video by heart. Including the big “Are you getting it?” moment, in which the three products Apple’s greatest showman teased are revealed to be one single device.Notwithstanding how infallible a teacher that hindsight imagines itself to be, it’s nevertheless always an interesting exercise to step back in time and revisit some of the first reactions to the iPhone.
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