The first Chinese automaker sets sights on US with start-up Zotye taking on big rivals in Detroit
and even Toyota initially relied on independent American distributors — the Japanese giant still represented by one in a number of Southern states.
The arrangement gives HAAH plenty of flexibility and, in fact, "There are probably more brands to be announced in the future," he said Thursday, suggesting his privately held company is negotiating with several other Chinese wannabe exporters. The good news for HAAH and Zotye is that they claim to be generating strong interest from dealers, with several dozen now signed on representing 60 "points" in 15 states, and negotiations are well underway with about 20 others, according to sales chief Bob Pradzinski, who has spent decades working for Asian automakers including Hyundai, Mazda and Toyota.
Hale and his team is trying to make it easier — more profitable — for dealers. Zotye plans to use a "no haggle/no hassle" approach to pricing, like Saturn. And dealers will be offered large geographic franchises in which they could set up multiple outlets. That could include showrooms in malls, something Tesla has done.
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