West has made repeated anti-Semitic comments, and spread false information about the death of George Floyd.
Kanye West’s latest controversial outbursts have included wearing shirts with “White Lives Matter” printed on them, making several anti-Semitic remarks, spreading false information about the death of George Floyd and buying right-wing social media site Parler—but crisis communications and public relations experts told“it’s not going to be a career killer” for the rapper and fashion designer until his fans turn on him....
Erik Bernstein, president of Bernstein Crisis Management, located outside of Denver, said that West is “pushing the line” right now, but it won’t be until diehard fans “say ‘we can’t spend money with this guy anymore,’” when “we could say his career as he’s known it could be coming towards an end.” Instead, Bragman predicted West will experience a “shadow ban:” his music will be played, people will continue to buy it, but he won’t be invited to present at awards shows, for example.
Many fans have yet to disavow West because of what they know about his previous behavior, the experts said, citing West's public battle with bipolar disorder and similar outbursts in the past: “People expect this from Kanye, so it is less impactful,” Bernstein said. Still, both Bragman and Bernstein agreed that if West continues for months “on this downward spiral” as Bragman called it, there could be a real, monetary impact on his career.“The public will forgive a lot from a performer if they can continue to bring the product that made them famous in the first place,” Bernstein said. “If this was a CEO, they’d be gone.
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