Five bartender-approved bottles for your next round of Espresso Martinis (via punch_drink)
While the craze around that particular coffee cocktail has led to a boom in sales of coffee liqueur—the categoryin 2020—craft options have been steadily entering the market over the past couple of decades. In fact, Mr Black, the fastest-growing brand in the global coffee liqueur category over the last five years, made its debut back in 2013—only to be acquired by multinational drinks powerhouse Diageo in September 2022.
Many of these contemporary coffee liqueur brands have been patiently waiting on the sidelines for their moment in the spotlight, and the resurgence of the 1980s classic has finally given them a platform to show bartenders why their brand is worthy of a place on the backbar or bar cart. The category shows no signs of slowing down anytime soon, and consumers can expect to see even more new brands race to market over the next few years. Still, sometimes the tried-and-true formulas are best.
“Mr Black is drier than most other coffee liqueurs and has a more natural-tasting coffee flavor,” says Harrison Ginsberg, bar manager at New York’s Overstory. “The texture is notably different from other coffee liqueurs, as it’s less viscous and not excessively sweet.” Given Mr Black’s distinct notes of freshly brewed coffee, Ginsberg notes that the liqueur pairs particularly well with warm baking spices, such as cardamom and ginger, in stirred, spirit-forward cocktails.
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