🎵I've been driving in my car... it's not quite a JLR.
The JLR logo has been compared to everything from aftershave to an upmarket nightclub
So a whole decade after its merger, Jaguar Land Rover has abbreviated its name to just three letters: JLR. It's a lot easier to say, but the accompanying logo is provoking some harsh words on social media, with some comparing it to the unimaginative generic look of an upmarket nightclub or even defining it as one of the worst rebrands in history.
Well if this isn’t one of the most poorly conceived and executed rebrands. I don’t know what is. Very few brands have the emotional connection with enthusiasts that Land Rover has, muddying the waters with marketing speak is daft.https://t.co/rS5lArZAmq"Worthless. It’s either a Jaguar, Range Rover or a Land Rover," one person wrote in response to a tweet from."It looks so generic. Almost like the name of an aftershave you see at duty-free," someone else wrote.
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