Forget the drugstore. TikTok is the new beauty shopping destination everyone's going wild for. But does it pose a threat to the environment? Here's the difficult truth about the platform's obsession with beauty:
As brands and TikTokers try and compete to be the next big viral sensation, are they forgetting that the environment is suffering under the sheer volume of beauty products?TikTok isn't the first platform to make a quick buck from beauty, though, says Millie Kendall of the, an organization which aims to accelerate the beauty industry's climate positive-impact.
So how do we scale back? For one, change starts long before a TikTok video is made. The entire industry needs an overhaul."Beauty brands need to think twice about making products every other day," says Kendall. When she started out in the industry in 1998, Kendall reports new launches took place every quarter to six months. Now, it seems there is a new breakthrough brand every other month.
TikTok must also shoulder some responsibility, whether it's giving a bigger platform to beauty brands with better eco credentials, keeping tabs on Live streams selling environmentally questionable dupes, or introducing a banner reminding us to shop responsibly. After all, it's difficult not to get sucked in to the social media hype, and purchases can be made with a quick click.
Refinery29 contacted TikTok for their stance on sustainability and shopping on the app. It is supporting Earth Day on April 22nd to raise awareness and engage its community with environmental issues. While TikTok said it cares about sustainability, it suggested that it is up to brands to make the biggest moves.
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