The Difference Between Celebrating Pride, And Just Selling It

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The Difference Between Celebrating Pride, And Just Selling It
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“For PrideMonth, corporate sponsors need to do more than just use this month to sell to us, and instead make equitable contributions to queer-led spaces and policy that sustains us”

Every June, I’m reminded that I don’t have enough money to celebrate Pride the way many people do: by, well, spending money. From Memorial Day weekend until July 4, my social media feeds are filled with gay men traveling from city to city, partying it up without a care in the world. Most of those men don't look like me, and sometimes, feeling left out can leave me bitter.

And while my friends and I have opted out of extravagant trips, including a Pride-themed cruise , what we agreed upon was this: Wedeserve our own designated spaces to dance, love, and be ourselves without surveillance. This is what Pride month is supposed to be — a time for queer people to be as visible and outspoken as we choose, without fear or retribution. That is what every day should be.

But that’s not what Pride month has become. Instead, it has devolved into a capitalistic display of commercial marketing and overhyped branding, and many people have rightly called out the groups who co-opt the rainbow while doing little to uplift the LGBTQ+ community — and especially those who aren’t— the other eleven months of the year.

Today, we have marriage equality, a gay presidential candidate, and more media representation than ever. Congress just recently pushed to pass the Equality Act that would extend civil rights and protections to all LGBTQ+ Americans. But the majority of this progress has continued to benefit the least diverse populations within our community: those who are white, cisgender, gay, and male.

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