Devo is best known for their 1980 hit 'Whip It' –– and for wearing flower-pot looking hats on stage. Here's how an equally colorful golfer wound up being a kind of mascot for the band. OnlyAGameNPR
This story originally aired on Aug. 26, 2017. This web feature has been updated accordingly.
"Nope, it was the predecessor to Kmart. It was Click," says Mark Mothersbaugh, another founder of the band. The kind that you hang on a metal hook. And on that display head is an illustration of the smiling face of the renowned golfer Chi Chi Rodriguez.His head's kind of haloed by a big golf ball. This new album had the very long title of"Q: Are We Not Men? A: We Are Devo!" Jerry and Mark thought since the picture of Chi Chi worked so well on the"Be Stiff" single, let’s just stick with it. Put it on the cover of this record. The guys worked with the Warner Brothers art department, getting everything mocked up and ready to be approved for production.The call was from the vice president of business affairs for Warner Brothers.
Also, Rory Sabbatini was born in 1976 and would have been 2 years old when the Devo album came out. Anyway, Jerry Casale says this was a total shock to the band. It was like building an old Mr. Potato Head toy. They grafted Johnson’s ears and Nixon’s nose on Chi Chi’s head, reversed the mouth. David Berman from business affairs doesn’t even remember this, that the image was altered. So I sent him the original Chi Chi image, and the potato head collage, so he could compare.
"All our efforts were, in fact, in earnest," Jerry says."But what it looked like in the end is that Devo had meanly tricked Chi Chi Rodriguez and put out something that made him look hideous. It was — you know, it was a mess."
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