And the story of its invention is so heartwarming.
. He was 85, and is survived by his wife, Virginia Crutchfield; his daughter, Carol Iyer; his son, Kenneth Crutchfield; six grandchildren; and two great-grandchildren.
Mead nationally released Crutchfield’s invention in 1981, and by the end of the decade it was estimated to be nestled in the backpacks of half of all middle and high school students in the U.S. For several years after its release, the paper company sold over $100 million worth of folders and notebooks a year, according toThe Trapper Keeper, essentially a large binder, kept students’ papers, handouts and assignments secure inside with a button, hook and loop, or Velcro closure.
Then, there was the outside. Crutchfield clearly understood the importance of visuals, as early versions of the Trapper Keeper featured images of soccer players, dogs and cats, and other nostalgic stock images he bought from a design agency. The binders eventually went on to feature now iconic designs by artists likeKids were able to express their personalities with Trapper Keepers, which also served as doodle boards, recess shields and cat-nap pillows.
When it hit shelves nationwide in the early ‘80s for $4.85, Crutchfield said “it was just like a rocket.”Though it became less popular after the mid ‘90s, the Trapper Keeper has staying power in nostalgic hearts. And with shows like
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