Many men are turning to new grooming routines to experiment with their appearance. 🔐
As people around the world continue to acclimate to quarantine, many men are turning to new grooming routines to experiment with their appearance and pass the time.
“A lot of guys are taking the opportunity to get creative,” said Devon Zdatny, chief executive officer of First & First Consulting. “The motivation fundamentally starts with ‘What’s the point?’ and evolves into, ‘Why don’t I try this?’” Facial hair maintenance was actually in jeopardy at the beginning of the spread of the coronavirus. A 2017 infographic from the Centers for Disease Control and Prevention about facial hair styles that are most suitable for wearing a respirator made its rounds in late February 2020, with many media outlets sharing the graphic and reporting that shaving is recommended for all men.
Cummings said that the Bevel beard trimmer, beard balm and beard oil “have been selling strongly,” and the trimmer, shave system and balm in particular have “grown in popularity.” While brands are experiencing an increase in sales for beard maintenance products, Fulton & Roark has seen a 121 percent increase in Shave Cream sales. “Our customers are spending lots of time on video conference calls, which means that not only are other people looking at your face, but you actually have to spend time staring at your own face, too,” cofounder Kevin Keller said.
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