From the “vibrant positivity” of Viva Magenta to the “nourishing” Classic Green, the Pantone Color Institute predicts that these five colours are set to be big in 2023 👀
will know Miranda Priestly’s stinging monologue to her hapless assistant Andy on the influence a single colour can have on whole swathes of human existence, from high fashion right down to the mundane. If Cerulean blue – the subject of Priestly’s icy speech – was Pantone’s inaugural colour of the year back in 2000, 2023 by contrast is set to be defined by the decidedly more vibrant
Trend followers might remember a similarly saturated magenta – Orchid Flower – being named colour of 2022 by trend forecasters WGSN. But with its richer, regal tone, Pantone’s newly minted colour of the year feels like a new version of. Laurie Pressman, vice president of the Pantone Color Institute, calls Viva Magenta
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