ChatGPT-style chatbots that pretend to be people are being used to help companies develop new product and marketing ideas.
“I may not pull out a foam finger and painted face, but soccer does have a place in my life,” says the soccer mom—who also happens to be completely made up. Anderson is a fictional personality played by artificial intelligence software like that powering ChatGPT. Anderson doesn’t let her imaginary status get in the way of her opinions, though, and comes complete with a detailed backstory.
The company has reportedly sought funding that would value it at around $5 billion. The way language models seem to reflect human behavior has also caught the eye of some academics. Economist John Horton of MIT, for instance, sees potential in using these simulated humans—which he dubs Homo silicus—to simulate market behavior. You don’t have to be an MIT professor or a multinational company to get a collection of chatbots talking amongst themselves.
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