The challenges facing Supercars’ Drive to Survive

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The challenges facing Supercars’ Drive to Survive
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Is the Supercars paddock ready to open itself up to Drive to Survive-style story telling? RepcoSC

Supercars has by no means been asleep at the wheel when it comes to the docodrama phenomena.

One reason for that is the broadcaster itself. Inside Line has traditionally been shown on Fox Sports, on the very channel that carries the live broadcasts. There is a generally a mid-week, primetime slot before episodes are repurposed in and around live broadcasts. The early signs are genuinely encouraging. Dreamchaser, the studio in charge of the pilot episode, has no current ties to motor racing. It is run by former Nine Entertainment CEO Hugh Marks and former Endemol Shine Australia CEO Carl Fennessy. Perhaps that will help create a product that has a different look and feel to the broadcast. Like DTS does with Formula 1.

Of course it’s easy for me to downplay that experience for Ryan. I wasn’t the one copping the flack. But again, for this to work there needs to be an acceptance from those in the paddock that there will be heroes and villains. It’s the cornerstone of story telling, always has been.

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