Over the past four years, one of the biggest challenges people faced when trying to follow COVID rules was understanding them. Lack of clarity and trust in those setting rules were key barriers to adherence to measures like social distancing. Clear communication by trustworthy messengers is going to be key in future public health emergencies.
Anniversaries are usually festive occasions, marked by celebration and joy. But there'll be no popping of corks for this one. Over the past four years, one of the biggest challenges people faced when trying to follow COVID rules was understanding them.
From a behavioural science perspective, one of the major themes of the last four years has been whether guidance was clear enough or whether people were receiving too many different forms of communication during COVID and found that the lack of clarity, as well as a lack of trust in those setting rules, were key barriers to adherence to measures like social distancing. In future, whether it's another COVID wave, or another virus or public health emergency, clear communication by trustworthy messengers is going to be key. Fatigue is setting in as we have moved out of the emergency phase of the pandemic. But there is still much work to be done. First, we still need to understand this virus better. Four years is not a long time to understand the longer-term effects of COVID
COVID Communication Clarity Trust Adherence Social Distancing Public Health Emergency
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