The brand is involved in an undertaking that will ensure that trees are planted from the southern part of Africa with a view of restocking the ecosystems that have been affected negatively.
Sustainable fashion brand Sage & Sunday, based in Cape Town, has launched a programme that adopts a tree for purchase.
For its part, the tree-planting campaign at Sage & Sunday will deal with deforestation and revive indigenous trees in the area. The company has been able to collaborate with a local reforestation agency so that each tree planted creates a measurable positive change in the environment and for people dependent on it.
The continuation of their tree-planting initiative strengthens this commitment, ensuring that each consumer’s purchase results in a positive environmental outcome. Each tree planted will serve as a long-term investment in the environment, making every purchase more than just a transaction but a step toward positive environmental change., which offers customers full visibility into the brand’s production process. With the launch of this initiative, customers can now also follow the progress of their tree-planting contributions, adding a new layer of engagement and environmental responsibility to their shopping experience.
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