For these millennial men, there’s no such thing as a “guilty pleasure” when it comes to loving Olivia Rodrigo’s music.
. So why can’t the dudes of the world just stop worrying and learn to wear their Olivia love on their sleeve?
That vulnerability is exactly what many of the male Rodrigo fans I spoke to pointed to when they tried to explain why they resonated with songs like “Driver’s License.” After all, at 20 years old, Rodrigo is part of a generation that seems more able to healthily process their emotions instead of repressing them. The thing that every guy who loves singing along to songs like “Deja Vu” mentioned is exactly what makes Rodrigo’s music popular: that universal teenage feeling.
Sherman adds that Rodrigo’s sound is a gateway for male fans to experience the confessional nature of her music in a way that might make her more accessible than other female pop stars. “In the early days of YouTube, the platform was raised up by young cover artists and songwriters like AJ Rafael and Passion, yet that success never saw the mainstream,” he says. “Filipinos love R&B, rock music, and ballads, and artists like Bruno Mars and H.E.R. are representative of the Filipino American standard of talent and love of hip-hop and R&B. Olivia Rodrigo is the representative of our culture’s other great musical love.
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