The brain loves a challenge. Here’s why.

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The brain loves a challenge. Here’s why.
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New research suggests we can learn to enjoy effort for its own sake with just a little bit of training.

Mental effort also exacts a physical toll: Our “fight-or-flight” sympathetic nervous systems activate, our pupils dilate, and our hearts beat harder., a professor of psychology at the University of Toronto. Yet at the same time, “there’s something about pushing yourself that seems to be valuable and enjoyable as well.”

People are willing to pay more for an object they built themselves than the same object built by experts — a phenomenon aptly named theBut why do we value effort that feels bad? Why do mountaineers and other outdoors thrill seekers search for “One study suggests that the answer may lie in the effort.

Then, the same participants had to complete a different cognitive challenge of solving math problems and were allowed to pick the difficulty. Crucially, the participants were told they would not get paid for this portion of the experimentDespite this lack of extrinsic reward, the participants who were previously rewarded for their efforts decided to tackle more difficult math problems compared with the participants who got random rewards.

While the effects are relatively small, the results are exciting given that the training sessions were only about 15 minutes, said, a professor of motivation psychology at the University of Vienna and an author of the study.

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