SINGAPORE — While the humidity and heat may have bathed them in sweat, Australians Bryan and Christine Mansfield were smiling as they made their way to the Gardens by the Bay on Thursday (May 4).
STB’s current chief executive Keith Tan also shared the board’s outlook for Singapore’s tourism for 2023 and beyond during the STB Tourism Industry Conference 2023 on April 5, calling 2023 “the year we return to our pursuit of quality growth”.
Rather, Singapore needs to promote itself better, package attractions together and ensure that its offerings provide visitors with a good experience that keeps the country on the list of the world’s top destinations.Citing Bird Paradise — the upgraded former Jurong Bird Park — which is set to open on May 8 with much fanfare as an example, they said that this will keep tourists coming to Singapore again to see what are its latest offerings.
Dr Kevin Cheong, managing partner at Syntegrate, a tourism and destination development consultancy, said that two IRs could also do more to better integrate themselves with neighbouring stakeholders. Associate Professor in Practice Terence Ho of the Lee Kuan Yew School of Public Policy also said Singapore could further tap into its “software” in terms of its heritage and food culture to attract tourists.
As for the different target profiles that STB is targetting, marketing and tourism experts said it would not muddle Singapore’s image. In fact, specialised and targeted marketing is the way to go, they added.
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