Amid fraught geopolitics and virus-related release challenges, Hollywood studio films are earning a fraction of past China grosses.
lately. Just as U.S. studio tentpoles were beginning to return to the country at scale, a COVID outbreak spanning two thirds of China’s provinces is shuttering cinemas and casting a pall over local consumer activity all over again.
Approximately 30 percent of all Chinese movie theaters have been temporarily closed over the past week, according to exhibition industry consultancy Artisan Gateway. The regions hardest hit include major population centers like Shanghai and Shenzhen. Locally transmitted COVID cases rose on Tuesday by more than 5,000 new infections nationwide. While low by Western standards, the current outbreak represents China’s largest caseload since the pandemic first emerged in Wuhan in 2020. Local officials are scrambling to maintain their “COVID zero” policy of total eradication of the virus, resorting to their usual playbook of mass mandatory testing and the total shutdown of cities comprising tens of millions of residents.
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