So. Dang. Cute
Photo: Courtesy of the retailers Erica Cerulo and Claire Mazur spent nine years running Of a Kind, a beloved e-commerce site known for carrying indie designers you couldn’t find anywhere else on the internet. They closed up shop last fall, but that doesn’t mean they haven’t stopped, well, shopping. With that in mind, we’re asking the entrepreneurs what they’d stock in a store — if they still had one — department by department. First up, actually stylish baby toys.
Raduga Grez Fruits Set $53 The Russian brand Raduga Grez turns out toys so pretty that you definitely don’t have to be a kid to hanker for them. To be honest, we’d carry a whole boatload of them in our hypothetical store, but if we had to choose, we’d pick these. They’re so pretty that they could sit in a bowl on a dining-room table .
$8 at Amazon Buy $8 at Amazon Buy Des Enfantillages Hockey Baston $44 A rather stylish alternative to a Rangers onesie. There are an actual mom and dad behind this line of minimalist, design-y toys out of Montreal, and that shows in details like the hand-knit sock covering that protects the wood floors that this hockey stick will surely be banged against.
$30 at Maisonette Buy Blabla Kids Little Monster $45 The stuffed-animal market might be saturated, but the stuffed-creature one is just getting started. These guys are made of 100% organic baby alpaca yarn, which appeals to the “natural fiber and wood toys only, please!” segment, and they’d be a solid addition to an “under $50” category . We’d put money on at least a few adults scooping these up for themselves as home décor.
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