AV1 delivers improved image quality and lower data usage. Bring it.
Now that content and hardware support are locked in, it’s only a matter of time before adoption accelerates. It’s not a change that will happen overnight. But, if you do happen to have one of the aforementioned AV1 decode supporting products, you can use AV1 now. Go to your YouTube settings, Playback and performance, and select"Always prefer AV1."
So, AV1 ticks just about every box from both a provider and consumer perspective. It’s royalty-free and requires less bandwidth. Both are strong incentives for providers to adopt it as it means lower costs. For end users, it means either smaller downloads or higher video quality, and its open-source nature should lead to universal software support. Look out for a lot more AV1 content in the months and years ahead.
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