The Apple Watch Ultra 2 doesn't seem like a big update, does it? You're right, it's not. But it's what I expected — and that's a good thing.
The Apple Watch Ultra 2 announcement from Apple’s iPhone 15 event needs some thinking about before it makes sense. Why? At first, it looked like a product barely deserving of the name due to a disappointing list of upgrades, the addition of only a few new features, and the fact that it has exactly the same look as last year’s model.
Related When looking at the updates and feeling just that little bit disappointed, I was reminded that I gave the Apple Watch Ultra a perfect 10/10 score when I reviewed it. Just a few weeks ago, I returned to the Apple Watch Series 8 to find it was even better than I remembered it being the last time I used it.
There was no need to dramatically change the specification or design of the Apple Watch Ultra for the Apple Watch Ultra 2 just to bring it into line with the Series 9’s updated tech so it remains current. Attempting to replace or entirely reimagine a 10/10 product in a single year is a messy, poorly thought-out disaster waiting to happen. I’m extremely pleased such actions aren’t in Apple’s playbook.
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